Raising the Bar on Truck Technology While Bringing a Celebrity Touch to it All

RealTruck Inc., a global aftermarket product and accessory brand, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, is officially set to showcase multiple builds at this year’s Specialty Equipment Market Association Show in Las Vegas, Nevada from November 4-8.

According to certain reports, during the event, RealTruck will launch new products, while simultaneously unveiling partnerships with various big names.

Starting with the former, the company will bring out a total of four new products that will be added to its already extensive portfolio, which now offers owners the ability to choose new and improved accessories for bringing their truck to life.

These products include, for starters, RealTruck TruXedo Pro X15 TS, the sleekest, lowest-profile soft truck bed cover currently on the market, a cover that promises effective cargo protection with enhanced capability not found in typical bed covers. More on the same would reveal how TruXedo Pro X15 TS implements versatile T-slot channels into the rails to effortlessly expand the bed’s cargo-carrying abilities.

There are available crossbars, cargo racks, bike carriers, storage boxes, and accessory mounts above the bed. Alongside that, the product also leverages its specially designed 15-degree side rails to enhance experience. In fact, when closed, the cover sits flush with the bed rails so to create a clean and stealthy appearance as it nearly disappears into your pickup’s bed.

Next up, RealTruck will launch its RealTruck BAKFlip® MX4 TS, which is constructed from alloy materials, including heavy-duty aluminum top panels and side rails, with a new textured automotive-graded finish for durability.

Alongside that, the product also has integrated T-slot rails that are compatible with a variety of racks, carriers, and cargo accessories. These rails are also easy to use as they fold forward for full bed access.

Then, there is the all-new RealTruck Sport Bar. The stated Sport Bar packs together s a unique, dual-tube design, available in a single or double front tube featuring a detachable front bar which creates for users a more personalized appearance.

The device is also constructed from high-strength 2-1/2″ OD steel tubing with durable textured black powder coat finish and molded side panel inserts that feature 3D-effect venting and an option to remove for easy customization.

In case that wasn’t enough, then we must mention how the sports bar boasts what is a versatile light multi-mount system capable of offering nearly unlimited and multiple light mounting options.

The fourth and final product set to hit the deck would be RealTruck’s Go Rhino Hitch Based Swing-A-Way Tire Carrier. Designed to be the go-to solution for truck, SUV, and Jeep owners who struggle to carry a spare due to an oversized tire and wheel package, this tire carrier can be installed directly into any universal 2-inch receiver hitch.

It is also well-equipped to safely transport a matching spare, meaning it is always there for added stability and rattle-free performance. Among other things, we ought to mention how Swing-A-Way Tire Carrier was built from high strength 3/16-inch-thick steel assembled with black geomet-coated hardware for the structural toughness needed to tackle any terrain.

Turning our attention towards the collaborations that RealTruck is set to unveil, they include the one with Chip Foose, an automotive designer and artist known for his car-customization reality television series “Overhaulin,” Basically, this partnership will focus on a one-of-a-kind F-150. Once unveiled, the truck will be auctioned off at Barrett-Jackson in Scottsdale, Arizona in January 2025, with all proceeds going to The Progeria Research Foundation, which is committed to finding treatments and the cure for Progeria, a rare, genetic “premature-aging” disease that accelerates mortality in young patients.

Another partnership RealTruck would unveil is going to be with former NBA player, Dwyane Wade, and this partnership will be for a one-of-a-kind F-250. All proceeds from this truck’s sale will go to Wade’s Social Change Fund United foundation.

Apart from that, the company is also set to partner with Bear Grylls and Makita U.S.A

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