Softeq: The Innovator’s Innovator

Gone are the days when vehicles were just random machines used for transportation. Today, they have become more or less a part of the culture and status symbol to every one of us. Advanced and modernized vehicles are designed to totally transform the driver and passenger experience by turning them into digital devices. Modern cars require advanced HMIs, sophisticated driver assistance systems, and multiple communication protocols. At this point, Softeq—a company that provides early-stage innovation ideation and technology development solutions— is redefining the way vehicles work and behave.

As a full-stack software and hardware development service provider, Softeq bridges technology gaps in knowledge-intensive projects and builds end-to-end IT solutions from the ground up. To help clients make the transition from analog to digital, the company provides expertise in a variety of trending technologies including the Internet of Things, Artificial Intelligence and Machine Learning, Industrial Automation, Robotics, Blockchain, and AR/VR.

The company develops custom automotive solutions from scratch or fills in any knowledge gap in an automobile project—whether it be hardware design, embedded system, web, mobile, cloud, or QA. Softeq develops OEM modules and software-hardware systems that reimagine the place of vehicles in the digital world—from merely a mode of transportation to intelligent solutions connected to data centers, pedestrians, and transport infrastructure. The company’s advanced driver assistance systems (ADAS) are a unique offering that increases safety by predicting many situations on the road. “With our expertise, you can build up in-house competence in ADAS solutions,” adds.

Softeq’s team enables to build solutions that enhance navigation, comfort, and entertainment in automobiles. The team can connect technology inside and outside the vehicle and are well-grounded in Bluetooth, Wi-Fi, GPS, cellular, V2X, M2M, Android Auto, and Apple CarPlay technologies. When relating units, softeq’s team can help businesses overcome electrical, mechanical, and software protocols and interface compatibility challenges. Their automotive HMIs that leverage haptics and gesture control, biometric identification, rearview systems, voice assistant integration, and more. “Our software and hardware engineers know how to program on the driver, firmware, and operating system level. We build connected devices and implement web, desktop, and mobile apps. We can also create complex end-to-end technical ecosystems, including IoT and сloud solutions.”

Softeq is frequently engaged to perform product development for their clients by understanding the effort required to bring a new product to the market. An instance that highlights the company’s expertise in delivering outstanding automobile solutions is when they assisted a major German airport upgrade their mobile app so that it supports new iOS and Android versions. The solution targets passengers traveling through the international hub and is designed to provide critical information on the flight schedule, airport infrastructure, local transportation, car parking possibilities, and more. Softeq’s team reviewed and documented the existing code and updated underlying technologies to enable consistent user experience on mobile devices with the latest operating system versions.

Clients choose Softeq for their broad and relevant technical knowledge and insider IT business experience. This background provides a strong foothold for guiding our clients throughout all stages of their strategic business change — from major digital transformation down to automating processes and roles, as well as asset digitization. The team today is on a mission to help clients identify the right digital tech stack for their business models to achieve new differentiating business capabilities and platforms to meet the optimal TCO goal.