Rebuilding Your Ride-hailing Experience on Smarter Grounds

There might be a lot that human beings can do well, but at the same time, there is little we do better than growing on a consistent basis. This tendency to improve, no matter the situation, has fetched us some huge milestones, with technology emerging as quite a major member of the stated group. The reason why we hold technology in such a high regard is, by and large, predicated upon its skill-set, which guided us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look beyond the surface for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component, in fact, did a lot to give the creation a spectrum-wide presence and start what was a full-blown tech revolution. Of course, this revolution then went on to scale up the human experience through many different channels, but even after achieving a feat so notable, technology will somehow continue to bring out the right goods. The same has grown more evident in recent times, and assuming Uber’s latest move ends up making the desired impact, it will only turn that trend into something bigger and better moving forward.

Uber has officially launched a redesigned version of its app, a version which is purposed around giving the user simpler and more personalized experience. Talk about how it will achieve that goal, the app starts off by making some notable amendments across its homescreen. For instance, the new homescreen encourages better user engagement through a set of interactive prompts like “More ways to use Uber,” “Ways to plan with Uber” or “Ways to save with Uber” etc. Under these prompts, we can access various actionable options, such as adding a stop along a route, connecting with public transit, taking an e-scooter, choosing a more comfortable ride, and more. This reimagined homescreen also introduces a whole new “Services” tab where you can avail car rentals, dinner options, package delivery, and bus charter services. Next up, the Uber app, from here onwards, will be able to save certain locations so to make the booking experience significantly quicker. Beyond that, the platform will also serve you with suggestion of destinations and ride types based on your preferences, past trips and most likely destinations. The stated feature is expected to get better over time, as it gains a better understanding of the user’s behavior. Notably, the option to save preferences isn’t just restricted to locations. It even takes care of other important aspects like, let’s say, whether an individual rides standard Uber or do they pick Uber Green. In an event where the latter is picked more frequently, the app will automatically start to show zero-emission rides at the top.

“The redesigned Uber app has increased awareness and consideration to a wider array of products, which has driven growth to several lines of business. This redesign leans into our platform strategy by expanding the breadth and relevance of products that Uber customers can engage with every time they open the app, especially Uber One members who use more of our products more often and will now have easier access to all the offerings in their city,” said Jen You, head of product for rides at Uber.

Hold on, there are still some bits left to unpack. You see, as a part of the development, Uber will also leverage iOS 16’s new Live Activities Feature to let iPhone users track their rides without opening the Uber app. It will do so through a “dynamic island,” which is basically a little bubble that displays content that’s running in the background. This dynamic island will be responsible to provide you with various vehicle-related details, including driver photo, vehicle license plate, vehicle model and vehicle image, latest ETA information, and trip status etc. Although it is, at the moment, an iPhone-centric feature, Uber is already working to launch something similar for Android users as well.

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