TechSee, a global leader in visual customer assistance, has officially announced the launch of its latest solution in VRAi on Salesforce AppExchange, which happens to be a leading enterprise marketplace for partner apps and experts.

According to certain reports, the stated solution arrives on the scene with an ability to help customers create AI-powered vision models for visual self-service flows, while simultaneously making it possible for agents to access product identification and insights.

To understand the significance of such a development, we must take into account a report that claims, despite 73% of customers desiring more personalized experiences, 61% still feel treated like just a number by companies. This issue on hand is only made worse by the fact that 65% of customers today expect companies to adapt to their evolving needs and preferences.

In response, the new technology combines TechSee’s advanced computer vision and generative AI technology with Salesforce’s Agentforce utilizing Salesforce Data Cloud. Furthermore, by integrating multimodal AI for CX automation, VRAi is able to bring forth a fully customizable, no-code visual intelligence solution for real and tangible results.

Talk about the whole value proposition on a slightly deeper level, we begin from the promise of effort integration, where VRAi natively integrates with Salesforce flows and the Agentforce framework, requiring no extra coding. Such a setup, like you can guess, makes the solution more accessible to non-programmers.

Next up, we have a facility available for enhanced self-service. This translates to how VRAi on Salesforce AppExchange can automatically classify and tag images from video sessions for immediate use in service automation, thus enabling customers to set up devices or resolve issues quickly and efficiently, and too, on their own.

Joining the mix is an assortment of multimodal capabilities that let the platform leverage generative AI to read text, images, as audio/video, and therefore, expand the possible use cases of a customer-facing virtual agent. Not just that, these capabilities also enable sophisticated backend workflows.

“Seeing is believing, and at TechSee, we believe in the power of vision to revolutionize customer service,” said Eitan Cohen, CEO of TechSee. “VRAi, our AI-powered visual assistance solution, is a testament to our commitment to bringing true understanding to customer interactions. In collaboration with Salesforce, we’re empowering businesses to achieve unprecedented customer satisfaction and operational efficiency.”

Another detail worth a mention here is rooted in the solution’s ability to facilitate seamless omnichannel transfers, an ability which ensures smooth transitions between digital and human support whenever required. Complimenting this is the solution’s potential in the context of delivering over 91% accuracy in real-world scenarios so to provide clarity and precision to customer interactions.

Among other things, the new solution delivers at the user’s disposal a chance to avail continuous learning, allowing them to learn from sessions they already run. By doing so, it effectively improves upon each interaction to provide increasingly accurate and efficient support.

Rounding up highlights would be a feature focused on refining the integrated prompts. The idea behind doing that is to enhance AI-driven responses and keep customer interactions relevant and contextually appropriate at all times.

“VRAi is a welcome addition to AppExchange, as it accelerates business transformation for customers by driving significant improvements and improving customer satisfaction,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Founded in 2006, Salesforce AppExchange’s rise to prominence stems from being a leading enterprise marketplace for partner apps and experts that consistently empowers companies, developers, and entrepreneurs to build, market, and grow in new ways. The platform’s excellence in what it does can also be understood once you consider it currently offers access to more than 8,000 apps and experts, with its customer installs already exceeding the mark of 12 million.